Five Inventions of Apple’s Jony Ive

Jony Ive is leaving the famous company after having designed some of its most successful products — iPhone, iMac, and iPod.

However, the British designer is responsible for more than these popular machines. His long career has birthed many other inventions.

As Jony Ive departs from Apple in order to begin his own venture, let us remember some of his originals you probably are not aware of.

Leica Camera

Jony-Ive

The Leica camera was a collaborative design auctioned with the aim of raising money for charity. In 2013, Jony Ive joined forces with another designer, Marc Newson. They created a unique Leica Digital Rangefinder camera. There was only one edition of this aluminum product, and it featured 500 models and about a thousand prototype parts.

The money raised during the auction went to the Global Fund fighting against Aids, Tuberculosis, and Malaria. Sotheby reported that the amount raised reached almost two million dollars.

All-diamond Ring

Another product which served to aid charities was the all-diamond ring. This is one more collaborative effort from Jony Ive and Marc Newson.

In 2018, the two designers announced a unique ring made solely from a perfectly cut diamond. The ring was meticulously cut using a water-jet guided by laser, specifically for the winner of the auction. Last December, it was sold for a quarter of a million dollars.

Twentieth Anniversary Macintosh

Apple released the Twentieth Anniversary Macintosh (Tam) back in 1997 to celebrate the company’s 20th birthday. The product was of limited edition and was marketed towards the wealthy. At launch, it cost almost $7,500 (nowadays, that would be equivalent to $12,000).

When Apple first released the machine, Sir Jony Ive featured in a promotional video where he spoke about the Tam. He said that, even though the product was not perfect, it was necessary. He claimed that the Tam gave a new meaning to the rapidly developing technology. However, the product was not very successful. Half a year after the launch, its price was cut in half. This managed to improve sales, but not for very long.

As early as March 1998, Apple sold the remaining stock for less than $2,000.

Hockey Puck Mouse

Hockey-Puck-Mouse ive

Back in 1998, Apple launched the iMac G3, a personal computer of a translucent colored exterior. The machine was successful, but the accompanying USB mouse, unfortunately, was not.

The most significant issue users had with this product was how impractical it was. The mouse was circular, and the inability to tell which way it was pointing ultimately made the product too difficult to use.

Toilet and Basin

Before he worked for Apple, Sir Jony Ive had made designs for the London agency Tangerine.

There he worked on various products like a special comb or microwaves.

Among the objects he designed were a toilet and a sink.

Unfortunately, his work was not popular with the ideal customer. Sir Jony stated that his clientele considered the products too modern and expensive.

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